PH1004: Assignment 1 Exercise 2 - Narrative

The narrative we chose to analyse is Spellbound by Alex Prager. This narrative is a linear narrative so the story has a beginning, middle and end. Even thought the story doesn’t seem to look like a linear narrative, as the story doesn’t traditionally develop. The images however look like they are still frames from a movie set in1940s. From these images it looks to be taken as a series of images taken from a day at the races. I feel that these images run as a fashion story portraying the events as the day goes on. There are four different women in this photograph. I feel that these four women are used to portray women as their own character in a time where they were seen as secondary to men. This is shown by the woman being surrounded by men who are interested in what they are watching on the day and the women look almost bored and uninterested as if they have to be their because their men are there. The styling of this photograph is used well as the use of vibrant colours in the clothes, hair and makeup. This makes the women stand out from the men around them, which relates back to the portrayal of woman as their own person. I feel that the location of the images was used well as it is shown to be in a place where it would mostly be dominated by men and using the characters in this way to make them stand out is used well. I feel that the image was inspired by a 1940s trend of high class and fashion showing that the characters are in a high class profile and the images portray this well by the way the characters present themselves and hold themselves. This set of narrative images reminds me of the work of William Eggleston using the harsh flash to create the bright colours in the images and using this as a way to make the images stand out and grab the viewer’s attention.

The images below are some of the images of William Eggleston’s which Alex Prager’s work reminds me of. However Alex Prager’s work is a lot softer and uses less of a harsh flash.

   

PH1004: Assignment 2 Exercise 1 - Character Development

For my project I got given Blade Runner, this is a futuristic 1982 film, which is set in Los Angeles in November 2019. From this film I chose to focus on the character Rachael. I am going to put a more modern spin on the look of the character using a different style hairstyle and a more

I am going to shoot this using the studio with a low-key lighting setup. I am going to use coloured gels to create the style of lighting in the film. I am also going to use a prop such as blinds and a harsh light to create the effect in one of the scenes.

For the outfit I am going to use a fur coat, which is seen in one of the scenes on Rachael. I am also going to recreate a few of the outfits seen throughout the film. I have also thought about recreating the smoking scene using an unlit cigarette and using the smoke from an e-cigarette so that no fire alarms are not set off, this will also produce a lot more smoke.

PH1004: Fashion Film: Final Outcome

This is our final outcome for our 30 second fashion film. We chose to create a GIF because we had learnt how to make them in the workshop and we thought that it was a good creative idea. This GIF was made up of 217 frames and took on total about 6 hours to complete including photographing and putting the GIFs together.

This is our final outcome.

PH1004: Fashion Film: Individual GIFs

To create the 30 second fashion film we created separate GIFs which were all put together to create one whole one which lasted 30 seconds.

Below are the individual GIFs created.

PH1004: Assignment 1 Exercise 4 - The Fashion Magazine

  

For my two magazines I have chosen to compare Elle UK November 2014 issue and Harper’s Bazaar USA October 2014 issue.

Elle magazine was founded in France in 1945. Elle in French translates to ‘She’ I thought that this works well with the target audience of young women aged 18-26 who are style conscious and have a passion for shopping. This is a monthly publication and is £4.00 to buy a single copy.

Harper’s Bazaar magazine was founded in America in 1867. The target audience is woman aged 30+ who are sophisticated and image conscious. This is a monthly publication and is £4.20 to buy a single copy.

In comparison both magazines are aimed at an upper-middle and upper class markets. This is shown by the layout of both magazines and the type of adverts in the publication; both magazines have a high quantity of high-end adverts  which advertise premium market level products and brands.

The cover of both magazines are quite text heavy giving the titles to some of the articles inside and telling you that there is an article about the celebrity on the cover of the magazine. The use of colour of the cover of the magazines works well because there is the use of bright bold colours which all colour code together. Both of these covers work well in attracting their target audience with the bold colours used and making them stand out on the shelves.

Both publications work well to keep their image the same by using the same layout in each issue. They both work well to appeal to their target audience and keep their upper market level standards of each issue published.

In conclusion I feel that both publications appeal well to their chosen target markets by the way they style their image and with the content in their issues. Even though both publications have many similarities and a few differences they are both targeted at different markets.

PH1004: Assignment 1 Exercise 3 - Styling Project

      

             

For this project we were given a trend, a word and a piece of clothing which had to be incorporated into our images. The item of clothing was a red top, the trend was punk and the word was lady like. For this project we had to choose four of a favourite images from the shoot.

We had to work in a group for this project. I found this hard, as it was a big group of seven people. It was hard for people to give their ideas across, as when working in a big group there tends to be people who take over and don’t fully listen to everyone’s ideas.

We chose to shoot at night because that was the only time that people were available. We found this to be quite challenging because of the lack of lighting. On the night our original model cancelled so we had to find one quickly. We chose to shoot outside of 53°, we chose this location because of the edgy look of the metal walls.

My ideas for the shoot

As a way to incorporate punk and ladylike we could use the outfit to fit the style of punk and pose the model in ladylike style.

Top: Red top as this was the item of clothing we had to use.

Skirt/trousers: Tartan skirt. Leather look trousers. Leather look skirt. Dark coloured jeans. Tartan tights. Fishnet tights.

Shoes: Irregular choice style shoes. Spiked shoes. Black heels. Red heels.

Accessories: Leather jacket. Simple jewellery. Statement necklaces and rings. Patterend scarves. Bold hair accessories.

Location: Bus station. Train station. On campus. White plain walls.

My inspiration images

 

 

PH1004: Assignment 1 Project 1 - Photo Booth Final Image

For this project in our group we decided to do a party theme. We went out and brought typical party props such as colourful wigs, big party glasses and tinsel to put around our neck. When buying the props we chose to use a small budget all the props in total cost £10 and the photo booth cost £5. In total on this project we spent £15, which is an affordable budget and then we split the cost between the three of us. We chose to swap glasses between ourselves. There wasn’t much we could change because there was a short time limit between each photo, which was taken.  We came up with the idea ourselves because it was affordable, we could make the images look believable and we could do it quickly in the short time we had available to do the project. We chose to pose in different ways as much as we could in the small cramped space of the photo booth.

After we scanned the image in we chose to do basic edits to adjust the lighting and the contrast in the image. We chose to do this because after the image was scanned in there wasn’t much depth or shadows in the image.